Because you don’t believe in the product

You look at the product you’re working on, and you look at other, similar products, and there’s no comparison.

Those other products are elegant and effective.

The product you’re working on is an embarrassment.

You’ve worked for years to transform it.

You’ve proposed incremental improvements that could move the product in the right direction.

You’ve offered concepts, designs and prototypes to show everyone what’s possible.

No one is interested. Nothing changes.