Because it’s too late to make plans for the weekend

In the week, your mind is on your work.

You have too little time to even think about the weekend, let alone make plans.

Come Friday night, you’re exhausted.

You have too little energy to even think about Saturday or Sunday, let alone make plans.

Before you know it, it’s Saturday afternoon.

You’d like to be driving to the coast for a romantic night in a run-down seaside hotel.

You’d like to be hiking in the mountains with tent, stove and food in your backpack.

You’d like to be on your way into the city for an afternoon at the museum and an evening at the theatre.

But the hotel isn’t booked, the tent, stove and food aren’t packed, the museum will soon be closed and the theatre tickets are sold out.

The weekend has barely begun, and already it’s too late.